Midnight Waltz: A Romantic Christmas Night
Egnia Fashion Collection

Art Direction by Veronica Ria 

Concept:

Theme: Romantic Christmas night
Objective: Highlight the Egnia satin dress
Mood: Balance of sultry elegance and playful whimsy

Process:

Moodboard creation: Setting the visual tone for the shoot
Photoshoot references: Identifying desired aesthetics and inspirations
Detailed planning: Scripting poses, angles, backdrop, and model direction
Collaboration: Working effectively with partners in Egnia (Clara Laurentia & Shandy Adella)

I envisioned a dreamy and elegant setting reminiscent of a classic Christmas ball. Inspired by the romanticism and elegance of a winter wonderland, "Midnight Waltz" aimed to capture the essence of a magical Christmas night. The satin dress, the highlight of the collection, was to be presented in a setting that exuded both sensuality and playfulness.